Last year we actually cut the price of Lightroom in half in order to open it up to a broader market of photographers. How do you justify the price increase to photographers? We are not ruling that out in the future. We have decided to focus on the CC products.Īs far as the future of CS applications, in his Adobe MAX keynote, David Wadhwani said, 'We have no plans' to continue perpetual licenses. And there were results we were not happy with.

The last 12 months of development was brutal. The reason behind the subscription-only move is the logistics of supporting two sets of software. While service options that connect to our servers are inherently less prone to piracy, once a user downloads software to their computer the piracy threat is the same as for our perpetual products. Is a subscription model less prone to piracy? That's why we've taken the unusual steps of Tom Hogarty's appearance on The Grid showing potential Lightroom CC features and the Photoshop Sneak Peek where we showed new features like Camera Shake reduction. We expected a higher degree of this type of reaction from the hobbyist photographic community because currently there's not a lot of photography-specific value in our subscription products.

Were you expecting such a negative response from the photographic community? Q&A with Adobe VP of Creative Solutions, Winston Hendrickson Winston Hendrickson, VP of Creative Solutions, Adobe Systems, Inc. With such a significant change in store, we spoke today with Adobe VP of Creative Solutions, Winston Hendrickson and Bryan O'Neill Hughes, Senior Product Manager for Photoshop for Adobe's response to the uproar.Īt the conclusion of the interview, we've put together a brief set of FAQs regarding Adobe's Creative Cloud announcement. Yesterday's announcement by Adobe that it will cease 'perpetual license' sales of Photoshop and its Creative Suite counterparts has generated considerable backlash here on dpreview and across the web.

Photoshop cc reviews